Close-up of a pink Recco bra seen from behind, with its hook-and-eye closure — 3D campaign by MURPH Studio
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Recco

Inspired by Recco's best-selling bra, this project explores the signature softness of "peach-touch" fabric through a combination of 3D and AI technologies.

Our goal was to translate the fabric's delicacy into an immersive, artistic visual narrative that lets the viewer almost feel the product through the screen.

Each still was carefully built with attention to lighting, texture, atmosphere, and sensory detail, creating a visually rich experience that highlights the product's unique qualities.

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